Create Sponsorship and Leadership Process

Use

The purpose of this task is to create the sponsorship and leadership process.

In the initial stages of the program, most of the sponsorship activities are about communicating with the business. Most sponsorship activities will thus be driven by the communication plan. However, as the program progresses there will be a greater emphasis on other actions and behaviors from the sponsors. Sponsors will need to make sure that they themselves and the leaders under their control are seen to support the consequences of the decisions taken by the program on the working practices of the organization. In addition, sponsors have a key role in ensuring that resources are provided.

Ideally, behavioral norms will be documented and signed off. If possible, successful delivery of the program and adherence to the norms will be built into the objectives of the leadership group.

Procedure

  1. Review the stakeholder analysis.
  2. Brainstorm different options for sponsorship and leadership processes for each stakeholder group.
  3. Agree on the best process.
  4. Get support from sponsor and leaders.
  5. Develop behavioral norms, rules and performance measures.
  6. Gain formal signoff.

Result

A formal document is created and agreed upon. This document outlines how sponsors and leaders are expected to lead and support the implementation.