\documentclass[a4paper]{article}
\usepackage[3D]{movie15}
\usepackage[german]{babel}
\usepackage[colorlinks=true]{hyperref}
\begin{document}
Hier steht Text...
\begin{center}
\includemovie[
poster,
toolbar,
label=test.u3d,
text=(test.u3d),
3Dlights=CAD,
3Dcoo=7.071072101593018 -42.92892837524414
17.320518493652344,
3Droo=133.842698794126
]{\linewidth}{9cm}{pyramide.u3d}
\movieref[3Dcalculate]{test.u3d}{Click here!}
\end{center}